We, as advertising company (we have our official business page on here) , are using Facebook and I am using Facebook for fun and to keep in touch with my friends, to make new friends or just for going here and there and watching what others are doing or what they are thinking.
We monitor all and every month will be written a short report about this issue named “Facebook – social network and advertising platform”
After one month I did a summary of what really means Facebook, at this point of time for us/me:
Facts:
A) Commercial perspective
1) New clicks (not leads) coming from Facebook to the company website:
+ 0.07% (UP)
2) Comments on our company page
ZERO
3) People who like our official page and found it by themselves (not recommended by us or our friends) :
ZERO
B) Personal perspective
1) Everybody is talking with everybody
2) List of friends does not actually means that all in the list are friends. You can be easy ignored and made “invisible” without having knowledge that it happened.
3) It is extremely easy to push advertising on other people “wall” but doing this too often or in a bad moment then… read above.
4) Many are using Facebook for chatting (private or public). It is a great tool, there is no need to have anything except a browser and a cont on Facebook.
SUMARY
From business point of view, it make almost no use to have a page there
Note: This summary is after one month only and no adds was used there. We will keep going and experience all possible resource from this platform.
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