A secondary website -what you may need to know

There are many reasons to have a secondary website (blog /social network). A few of them may be:

Educate your customers, tell them more about your product and services
Create resource of information about your products and services. It may includes articles, video, images. All resources can be used for customers, potential customers and dealers/resellers if it is the case.
Create an open point of information. Your readers will be able to get the latest news in your specific area, they will be able to comment them and they will be able to ask and get answers from you and/or from other readers.

The main point is that in all your web system (website) will be links to your services and products located on the main website.
Bigger and stronger will be this secondary website then more visitors from this website will be directed to your main website. At the same time more links from a strong website to your main website will bring the main website to a new level of visibility in the search engines and you will get more and more visitors.

When you think to have the secondary website then you may consider the following:

Step 1. Who are your readers?
They usually should more or less in the same “group” with your clients or potential clients. This problem is usually solved when you setup your company, it is part of “branding” strategy. If you did not followed a procedure at the beginning, then it is a good start to do it now. Think about: what you wish to sell, for example cheap or quality, what level of price you have if you compare with similar product or service on the market, what is your general target public for example with income over 50k/year, what level of education they have? For more information contact us and we can help you.
If you wish to expand your market then you can add new public target on your list as well .

Step 2. Find relevant content and RSS feeders in your area of interest.
The content is the KEY which will make huge difference between your social website and other websites on the market. All the money you will pay will to have the best content, you will get back ten times or more.

Step 3. Have the website done by professionals able to maintain and update your system.
Having a business on the Net is a long term fight.
Find a company able to provide a quality website and a quality hosting. Do not make any compromise, all must be perfect in order to get the best result otherwise you will spend big money for nothing. Do not imagine that you can get good results with a $300 website unless you are a good writer and you have time and programming skills.

Step4. Tell everybody about your new system
Create accounts on well known social networks like facebook, twitter, youtube and write constantly news about your services and products. Basically this is part of the general marketing strategy and should be applied to any website.

To have a website done properly and visible is not anymore at anybody hand. Programming cycle has been reduced dramatically but the post development cost has increased at the same level may be more.